It is almost impossible to get a consensus on what is or what isn’t an insight. Tom Morton, Chief Strategic Officer at Havas New York has put together a neat deck on […]
Faris Yakob’s Award Winning Paper on the Future of Planning – Choose the Future. Some excepts on Planning, Customer and Briefing below… ON PLANNING… All aspects of brand behaviour are […]
A great deck on how to make an engaging Powerpoint Deck
Laubman & Pank – 2009 ADMA Award Winner for Eﬀectiveness More than tripled the target response rate with an ROI of 1034% Challenge Laubman & Pank needed to convince customers that Transition […]
a BRAND IS NOT… A Trade Mark (These are legal properties.) A Mision Statement (This is a reminder.) A Logo or Slogan (These are your signatures.) A Product or Service (These are […]
Great strategy launches great ideas. It is the spring board for creative that transcends the clutter of the everyday.