Author Archives: Dave Di Veroli
Where do Insights come from?
A Hunters Guide to BS-Free Insights
It is almost impossible to get a consensus on what is or what isn’t an insight. Tom Morton, Chief Strategic Officer at Havas New York has put together a neat deck on […]
Choose the Future
Faris Yakob’s Award Winning Paper on the Future of Planning – Choose the Future. Some excepts on Planning, Customer and Briefing below… ON PLANNING… All aspects of brand behaviour are […]
You suck at Powerpoint
A great deck on how to make an engaging Powerpoint Deck
Branding
Seeing the Difference
Laubman & Pank – 2009 ADMA Award Winner for Effectiveness More than tripled the target response rate with an ROI of 1034% Challenge Laubman & Pank needed to convince customers that Transition […]
60 Minutes of Brand Strategy
a BRAND IS NOT… A Trade Mark (These are legal properties.) A Mision Statement (This is a reminder.) A Logo or Slogan (These are your signatures.) A Product or Service (These are […]
What is Passion
The start of something
Great strategy launches great ideas. It is the spring board for creative that transcends the clutter of the everyday.
Dave Di Veroli 