What’s the big idea about Lateral thinking?
Excerpts based on Post by Mark Pollard “The big idea versus small idea debate is dumb. Here’s why.” LINEAR vs. LATERAL THINKING Linear thinking: takes a topic and breaks it […]
Monthly Archives: February 2013
Shaping a strategy
Strategies take all shapes. And according to Mark Pollard every shape has its unique building blocks, here are his: Problems Insights – unspoken human truths Strategy statements – one-line summary […]
How to do Social Media
Some select slides taken from Mark Pollard’s Deck on How to do Social Media. Highlighting, the importance of getting inside the head of your audience and understanding what makes them […]
Skip Town
Challenge: Hard to imagine what it will be like on vacation. Opportunity: Enable people to see and interact with a holiday destination. Case Study: Sun Valley Resort The Sun Valley […]
That’s the ticket
Merlin Entertainments – Building a presence through a continued focus on search traffic 230% more users on the ticket pages & 20% revenue increase Challenge Merlin Entertainments Group manage high profile […]
Sensational Soup Launch
Continental Cup-a-Soup – Using Social Media to Launch Soup in Summer Highest Facebook Engagement Rate in Australia of 0.599% Challenge With sales in steady decline and needing to reconnect with […]
The Iterative Brief
From a great deck on Planning
Comms Strategy Process
Where do Insights come from?
A Hunters Guide to BS-Free Insights
It is almost impossible to get a consensus on what is or what isn’t an insight. Tom Morton, Chief Strategic Officer at Havas New York has put together a neat deck on […]
Dave Di Veroli 