RGA VP of Technology & Innovation Will Turnage has released an interesting deck about approaching brainstorming from a Tech point of view they are calling TechFirst Brainstorming. It leverages some […]
Strategies take all shapes. And according to Mark Pollard every shape has its unique building blocks, here are his: Problems Insights – unspoken human truths Strategy statements – one-line summary […]
From a great deck on Planning
It is almost impossible to get a consensus on what is or what isn’t an insight. Tom Morton, Chief Strategic Officer at Havas New York has put together a neat deck on […]
Faris Yakob’s Award Winning Paper on the Future of Planning – Choose the Future. Some excepts on Planning, Customer and Briefing below… ON PLANNING… All aspects of brand behaviour are […]
a BRAND IS NOT… A Trade Mark (These are legal properties.) A Mision Statement (This is a reminder.) A Logo or Slogan (These are your signatures.) A Product or Service (These are […]
Great strategy launches great ideas. It is the spring board for creative that transcends the clutter of the everyday.