Brainstorming for the Digital Age
RGA VP of Technology & Innovation Will Turnage has released an interesting deck about approaching brainstorming from a Tech point of view they are calling TechFirst Brainstorming. It leverages some […]
Category Archives: Planning
Shaping a strategy
Strategies take all shapes. And according to Mark Pollard every shape has its unique building blocks, here are his: Problems Insights – unspoken human truths Strategy statements – one-line summary […]
The Iterative Brief
From a great deck on Planning
Comms Strategy Process
A Hunters Guide to BS-Free Insights
It is almost impossible to get a consensus on what is or what isn’t an insight. Tom Morton, Chief Strategic Officer at Havas New York has put together a neat deck on […]
Choose the Future
Faris Yakob’s Award Winning Paper on the Future of Planning – Choose the Future. Some excepts on Planning, Customer and Briefing below… ON PLANNING… All aspects of brand behaviour are […]
60 Minutes of Brand Strategy
a BRAND IS NOT… A Trade Mark (These are legal properties.) A Mision Statement (This is a reminder.) A Logo or Slogan (These are your signatures.) A Product or Service (These are […]
The start of something
Great strategy launches great ideas. It is the spring board for creative that transcends the clutter of the everyday.
Dave Di Veroli 