Fueling Fit Teens
Kellogg’s Nutri-Grain – Teens creating content in the name of cereal Sales increased 10% from previous period Challenges The Cereal category was facing a decline in sales and Nutri-Grain wasn’t immune With […]
Author Archives: Dave Di Veroli
Brainstorming for the Digital Age
RGA VP of Technology & Innovation Will Turnage has released an interesting deck about approaching brainstorming from a Tech point of view they are calling TechFirst Brainstorming. It leverages some […]
The New Perfect Pairing
In Advertising people often refer to perfect pairings. Usually they are talking about Creatives i.e. Copywriters & Art Directors, or even Strategists & Creative Directors. However a new perfect pairing […]
What’s the big idea about Lateral thinking?
Excerpts based on Post by Mark Pollard “The big idea versus small idea debate is dumb. Here’s why.” LINEAR vs. LATERAL THINKING Linear thinking: takes a topic and breaks it […]
Shaping a strategy
Strategies take all shapes. And according to Mark Pollard every shape has its unique building blocks, here are his: Problems Insights – unspoken human truths Strategy statements – one-line summary […]
How to do Social Media
Some select slides taken from Mark Pollard’s Deck on How to do Social Media. Highlighting, the importance of getting inside the head of your audience and understanding what makes them […]
Skip Town
Challenge: Hard to imagine what it will be like on vacation. Opportunity: Enable people to see and interact with a holiday destination. Case Study: Sun Valley Resort The Sun Valley […]
That’s the ticket
Merlin Entertainments – Building a presence through a continued focus on search traffic 230% more users on the ticket pages & 20% revenue increase Challenge Merlin Entertainments Group manage high profile […]
Sensational Soup Launch
Continental Cup-a-Soup – Using Social Media to Launch Soup in Summer Highest Facebook Engagement Rate in Australia of 0.599% Challenge With sales in steady decline and needing to reconnect with […]
The Iterative Brief
From a great deck on Planning
Dave Di Veroli 