Dave Di Veroli

Strategy || Technology || Insights – Exploring the intersection between human behaviour, creativity and technology.

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Author Archives: Dave Di Veroli

Fueling Fit Teens

Featuredby Dave Di Veroli Leave a comment

Kellogg’s Nutri-Grain – Teens creating content in the name of cereal Sales increased 10% from previous period Challenges The Cereal category was facing a decline in sales and Nutri-Grain wasn’t immune With […]

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Digital Strategy, Portfolio

Brainstorming for the Digital Age

Featuredby Dave Di Veroli Leave a comment

RGA VP of Technology & Innovation Will Turnage has released an interesting deck about approaching brainstorming from a Tech point of view they are calling TechFirst Brainstorming. It leverages some […]

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Digital Strategy, Great Decks, Great Thinking, Planning

The New Perfect Pairing

Featuredby Dave Di Veroli Leave a comment

In Advertising  people often refer to perfect pairings. Usually they are talking about Creatives i.e. Copywriters & Art Directors, or even Strategists & Creative Directors. However a new perfect pairing […]

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Digital Strategy

What’s the big idea about Lateral thinking?

February 25, 2013by Dave Di Veroli Leave a comment

Excerpts based on Post by Mark Pollard “The big idea versus small idea debate is dumb. Here’s why.” LINEAR vs. LATERAL THINKING Linear thinking: takes a topic and breaks it […]

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Great Thinking

Shaping a strategy

Featuredby Dave Di Veroli Leave a comment

Strategies take all shapes.  And according to Mark Pollard  every shape has its unique building blocks, here are his: Problems Insights – unspoken human truths Strategy statements – one-line summary […]

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Digital Strategy, Great Thinking, Planning

How to do Social Media

February 17, 2013by Dave Di Veroli Leave a comment

Some select slides taken from Mark Pollard’s Deck on How to do Social Media. Highlighting, the importance of getting inside the head of your audience and understanding what makes them […]

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Digital Strategy, Great Decks

Skip Town

Featuredby Dave Di Veroli Leave a comment

Challenge: Hard to imagine what it will be like on vacation. Opportunity: Enable people to see and interact with a holiday destination. Case Study: Sun Valley Resort The Sun Valley […]

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Digital Strategy, Innovation, Inspirations

That’s the ticket

February 11, 2013by Dave Di Veroli Leave a comment

Merlin Entertainments – Building a presence through a continued focus on search traffic 230% more users on the ticket pages & 20% revenue increase Challenge Merlin Entertainments Group manage high profile […]

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Portfolio

Sensational Soup Launch

February 11, 2013by Dave Di Veroli 4 Comments

Continental Cup-a-Soup – Using Social Media to Launch Soup in Summer Highest Facebook Engagement Rate in Australia of 0.599% Challenge With sales in steady decline and needing to reconnect with […]

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Portfolio

The Iterative Brief

Featuredby Dave Di Veroli 1 Comment

From a great deck on Planning

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1000 words, Briefing, Great Decks, Planning

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Recent Posts

  • Fueling Fit Teens
  • Brainstorming for the Digital Age
  • The New Perfect Pairing
  • What’s the big idea about Lateral thinking?
  • Shaping a strategy

Dave’s Twitter Feed

  • “No one wins, it’s just the last man standing” @markritson foreboding the bloody end to the streaming wars. The big… twitter.com/i/web/status/1… 3 years ago
  • Proud to announce VML & @maccas picked up 4 x #CannesLions for Snaplications #WeAreVML https://t.co/qWh9eXza4G 5 years ago
  • Grass looking greener? @amazon takes on social, while Facebook heads into direct online payments techcrunch.com/2017/05/24/ama… #facebook 5 years ago

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