Fueling Fit Teens
Kellogg’s Nutri-Grain – Teens creating content in the name of cereal Sales increased 10% from previous period Challenges The Cereal category was facing a decline in sales and Nutri-Grain wasn’t immune With […]
Kellogg’s Nutri-Grain – Teens creating content in the name of cereal Sales increased 10% from previous period Challenges The Cereal category was facing a decline in sales and Nutri-Grain wasn’t immune With […]
RGA VP of Technology & Innovation Will Turnage has released an interesting deck about approaching brainstorming from a Tech point of view they are calling TechFirst Brainstorming. It leverages some […]
In Advertising people often refer to perfect pairings. Usually they are talking about Creatives i.e. Copywriters & Art Directors, or even Strategists & Creative Directors. However a new perfect pairing […]
Excerpts based on Post by Mark Pollard “The big idea versus small idea debate is dumb. Here’s why.” LINEAR vs. LATERAL THINKING Linear thinking: takes a topic and breaks it […]
Strategies take all shapes. And according to Mark Pollard every shape has its unique building blocks, here are his: Problems Insights – unspoken human truths Strategy statements – one-line summary […]
Some select slides taken from Mark Pollard’s Deck on How to do Social Media. Highlighting, the importance of getting inside the head of your audience and understanding what makes them […]
Challenge: Hard to imagine what it will be like on vacation. Opportunity: Enable people to see and interact with a holiday destination. Case Study: Sun Valley Resort The Sun Valley […]
Merlin Entertainments – Building a presence through a continued focus on search traffic 230% more users on the ticket pages & 20% revenue increase Challenge Merlin Entertainments Group manage high profile […]
Continental Cup-a-Soup – Using Social Media to Launch Soup in Summer Highest Facebook Engagement Rate in Australia of 0.599% Challenge With sales in steady decline and needing to reconnect with […]
From a great deck on Planning