Challenge: Hard to imagine what it will be like on vacation.
Opportunity: Enable people to see and interact with a holiday destination.
Case Study: Sun Valley Resort The Sun Valley Tourism Bureau created a campaign encouraging people to visit. Developing a lake-side robot called Skippy that allowed people to experience the famous pastime of “stone skipping” across the lake. People could remotely interact with Skippy from their computers and see the idyllic Sun Valley.