A Hunters Guide to BS-Free Insights
It is almost impossible to get a consensus on what is or what isn’t an insight. Tom Morton, Chief Strategic Officer at Havas New York has put together a neat deck on […]
Category Archives: Branding
60 Minutes of Brand Strategy
a BRAND IS NOT… A Trade Mark (These are legal properties.) A Mision Statement (This is a reminder.) A Logo or Slogan (These are your signatures.) A Product or Service (These are […]
Dave Di Veroli 