Fueling Fit Teens
Kellogg’s Nutri-Grain – Teens creating content in the name of cereal Sales increased 10% from previous period Challenges The Cereal category was facing a decline in sales and Nutri-Grain wasn’t immune With […]
Category Archives: Digital Strategy
Brainstorming for the Digital Age
RGA VP of Technology & Innovation Will Turnage has released an interesting deck about approaching brainstorming from a Tech point of view they are calling TechFirst Brainstorming. It leverages some […]
The New Perfect Pairing
In Advertising people often refer to perfect pairings. Usually they are talking about Creatives i.e. Copywriters & Art Directors, or even Strategists & Creative Directors. However a new perfect pairing […]
Shaping a strategy
Strategies take all shapes. And according to Mark Pollard every shape has its unique building blocks, here are his: Problems Insights – unspoken human truths Strategy statements – one-line summary […]
How to do Social Media
Some select slides taken from Mark Pollard’s Deck on How to do Social Media. Highlighting, the importance of getting inside the head of your audience and understanding what makes them […]
Skip Town
Challenge: Hard to imagine what it will be like on vacation. Opportunity: Enable people to see and interact with a holiday destination. Case Study: Sun Valley Resort The Sun Valley […]
Dave Di Veroli 