Laubman & Pank – 2009 ADMA Award Winner for Eﬀectiveness
More than tripled the target response rate with an ROI of 1034%
Laubman & Pank needed to convince customers that Transition lenses, a lens that automatically adjusts to the UV light were worth paying extra for and adjust as fast as they promise.
- Educate Laubman and Pank customers about the beneﬁts of Transition lenses.
- Achieve a 2% response rate.
- Sell 250 pairs of Transition lenses.
Key to convincing customers as to the beneﬁts of Transitions lenses was to have them personally experience the change the lenses create.
We turned an envelope into an engaging interactive product demonstration.